Social Media Marketing for Shoe Brands

Social Media Marketing for Shoe Brands – Want to promote your own brand? Social Geeks is ready to help you to promote your shoe brands. 

The footwear Industry is popular among both men and women, it is the former gender that is driving the market growth. An increasing number of males are gravitating towards investing in better pieces of footwear. 

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Social Media Marketing for Shoe Brands

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Marketing Trend

One trend in the market is digital and social media marketing. Digital and social media marketing are essential marketing tools for the vendors to increase product visibility. To compete in this intensely competitive market, it has become essential for the brands to develop, market, and promote their products through interaction with the consumers on social media.

Key vendors

  • Adidas Group
  • New Balance
  • Nike

How to work a Shoe Industry Marketing Company

Our business plan is a great way to provide the footwear marketing agency with your vision of your brand’s specific goals such as:

  • Marketing Objectives – So both parties know the goals.
  • Financial Objectives – Work within your budget.
  • Target Markets – Talk to the right audience on the proper channels.
  • Market Research – Share what research you have. The agency will perform additional analysis to identify any gaps or trends.
  • Pricing Strategy – Current pricing is a starting point to identify brand positioning.

Be open with information for a better relationship so the agency won’t waste your money and time.

Before your agency partner can begin their work, they perform an audit of your current status. Using these benchmarks along with your goals will build a plan to market your shoes.

Once you’ve provided all the pertinent information, here is what a social geeks marketing agency can do for you.

Marketing Strategies for the Shoe Industry

There are many types of the shoes can be chose by customer.

Sales discount

Through this advertising, the customers can know the shop when they online. They can satisfy customer’s new demands. Sales discounts always can attract customers. Through the online information they can know the news very quickly and they can tell the information to others.

Social Media

Social media is an inexpensive way for small businesses to market their shoes. You can create a business page on Facebook, Pinterest, and Instagram where you post pictures of products that customers might be interested in and let customers post positive testimonials of their experiences with your shoes. In fact, some retailers are pinning photos on Pinterest that link directly to where consumers can buy the shoes they’re looking at.

Platforms available for marketing:

  • Facebook
  • Twitter
  • Instagram
  • YouTube


Facebook and Instagram are both brilliant platforms for your shoe industry because they are so visual. Use photos, text, and video to push your products in front of people.

Ensure that if you have a website that you are linking back to your social platforms and keep your profile image (ideally your logo) the same across all platforms so people can recognize your brand more easily when browsing on different sites.

Other platforms to consider are Twitter, Pinterest, YouTube, and Linked In.

Facebook: Create a profile with a detailed about section, clear profile, cover photo, and contact section. Post on Facebook daily, inform your customers on the latest news, collections, and behind-the-scenes fun so your customers can get to know you! It’s all about having fun with your community and connecting with other creatives to support one another.

Instagram: Post daily and use appropriate hashtags so people can find your business easily. It is also a good idea to keep your Instagram feed consistent with a certain style, to bring more followers in as they know what to expect from your future content. Don’t forget to write a simple yet informative bio and explain what your business is all about with a clear contact button or email address.

Don’t forget – the secret to running successful social media accounts? Be social! It’s that easy.

Various ways in which the shoe brands can be promoted on Social Media:

  • Showcase different designs
  • Customer satisfaction reviews.
  • Engage people with key attractions
  • Exclusive offers.
  • Event / exhibition updates

Key roles/responsibilities for shoe brands marketing:

  • Consistency
  • Responsiveness
  • Call to Action
  • Analytics
  • Blogs
  • Multiplying Platforms

Benefits of promoting shoe brands sector on social media:

  • Build your Reputation.
  • Increase Network.
  • Diversify your marketing efforts.

Make a good recognition of your business with the best reviews

You can make your brand recognized by using :

  • Unique logo for your brand,
  • Having good reviews by your satisfied customers on your Facebook Page
  • Good profile in the professional platform that is Linkedin
  • Can use good video reviews in the Instagram Profile
  • Can make your own hashtag and market that hashtag to make your brand popular

Get real results from Shoe Brands Marketing with Social Geeks

These are just a few ideas you can use for social media marketing campaigns for your shoe business. If you’re overwhelmed or aren’t sure where you’re going to find the time for shoe marketing, we completely understand!

Starting an Internet marketing program can be incredibly time-consuming, not to mention confusing for those new to the shoe brands marketing store ideas and strategies shared above.

If you need a hand, we can help.


Please use the contact form for your FREE consultation on profitable community building across major social networks.


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