Social Media Marketing for Beauty Products – Are you looking to market your beauty products on social media? Visit Social Geeks and get Social Media Marketing for Beauty Products to grow your business with us!
Need to understand what women desire in their beauty products? The answer is surprisingly simple—asks them! As of not long ago, brands spent countless hours and millions of dollars in development and marketing–only to find their products ignored and money wasted. Today, through social media marketing, brands have a unique opportunity to communicate directly with their current customers to develop products.
Numerous consumers now discover beauty products on social media platforms like Facebook, Instagram, and YouTube, so it’s no surprise that both new and legacy brands are turning increasingly spending on digital media, in order to generate engagement and drive sales.
Social Media Marketing for Beauty Products
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Table of Contents
- Market your Beauty Products with Social Geeks
- Things to Consider Before Getting Started
- How to Promote Beauty Products Online
- Social Geeks Agency can help
Market your Beauty Products with Social Geeks
Here, we provide you with the tools you need to build a comprehensive marketing strategy for beauty products. In doing so, we’ll cover both online marketing tactics, and reveal some of the most important techniques in the industry.
Things to Consider Before Getting Started
An effective beauty products marketing strategy is important if you want to promote your business and get new customers. But to ensure that your strategy achieves the best results, you need to consider a few things before getting started.
- Identify target audience
- Determine your USP
- Define your sales channels
- Build an online presence
How to Promote Beauty Products Online
Regardless of whether you sell beauty products online or not, it’s important that you forge out some kind of social presence. You can promote your products at no cost and with minimal effort – growing your beauty business along the way.
The following are some of the key ways in which small businesses can promote their beauty products online.
1: Make Your Products Stand Out
To make sales, you’ll need to ensure that your products stand out against the competition. You can utilize social media platforms to market your products, making them appear as desirable as possible. To do this, you’ll need to:
- Make sure your products are ‘must-haves’ (and communicate this).
• Make sure your products are easy to discover.
• Prove that your products meet the needs of your audience.
- Product titles: These should be concise and, particularly when selling on a third-party platform, adhere to things like character limits. Product titles should improve the discoverability of your products – however, you’re selling them – so make sure they’re relevant and contain important keywords covering the product type and brand name.
- Product descriptions: These should be relevant and well-written, highlighting the features and benefits of your beauty products. Think about the questions customers might be asking: What are products have been used? How do you apply the product to the skin? What ingredients does it contain? Does it tackle any specific skin concerns?
Product copy can have a big impact on sales. Done right, it gives customers confidence in what they’re purchasing. It also reduces the likelihood of a customer not completing a transaction for lack of information or returning a product because it doesn’t meet their needs.
You should also use high-quality product images to promote your products and keep tabs on your reviews. Positive customer feedback can greatly improve your chances of making more sales in the future, whilst negative reviews could tarnish your reputation. You’ll need to actively work on trying to resolve issues by responding to any negative feedback in a professional and timely manner.
2: Start a Blog
To stand out against the competition, you need to build up your content regarding beauty products and communicate your distinct identity as a seller. One of the best ways of doing this is by blogging. A blog provides you with a platform on which you can discuss the latest beauty trends, engage with your customers and sell yourself via carefully-curated content.
Furthermore, it’s the best way to really shout about specific products. Create articles on how customers should apply your beauty products, and use the blog as a space in which to talk about what makes your products special. Are they formulated with popular ingredients? Which brands do you stock, and what can you say about these?
3: Create a Store Page
Online marketplaces like Amazon present smaller businesses with an opportunity to sell directly to a network of existing customers, without the need to grow an audience from scratch.
When setting up an online store this way, you should create a store page that describes your business and provides information on what you sell. If you want to discover more about selling beauty products through online marketplaces, take a look at our guide to getting started.
4: Utilize Social Media
Today, beauty products marketing is a must for any beauty business. While we have a more comprehensive guide to social selling for you to look through, we’ll go over a couple of the basics here.
- Valuable content, especially when you’re tagged in it. As customers expect your social media to be regularly updated, you’re going to need a lot of content. Fortunately, it doesn’t all need to be original. Reposting content is a great way to keep your followers engaged without having to create something new every time you post. Just remember to ‘@’ whoever it is you’ve taken content from. Not only is this the courteous thing to do; it’s an easy way to engage new audiences and increase your following too.
- Use ‘live’ features – ‘Live’ features – like Instagram Stories or Facebook Live – allow you to directly and authentically connect with your followers. This element of social media marketing is especially useful if you want to make a business announcement or shout about things like social media giveaways or competitions.
- Work alongside beauty influencers – Collaborating with influencers can be a great way to expand your audience and attract new customers. This is especially pertinent when it comes to beauty; users want to see products in action,’ and reaching out to respected micro-influencers in your industry is a great way to broaden your reach, and promote specific products or product ranges.
- Regularly engage with your customers – The beauty of social media is that it allows two-way discussions to take place, and gives customers the opportunity to engage with businesses directly. Use this to your advantage; make your customers feel as though they know you, by being authentic and easy to approach online. If your followers have questions about one or more of your products, make sure you answer them; if they want to know more about how you source stock, don’t be shy. Be honest and open with your audience, and they’ll reward you with sales.
- Run campaigns and giveaways – This kind of engagement is a great way to introduce customers to your products and get them to warm to your brand. ‘Like and/or comment to win’ or ‘tag a friend’ competitions are ideal for small businesses since they require little effort and can really improve engagement. Put together a ‘beauty bundle’ of top-selling products, and ask your followers to like and/or comment, or tag someone for a chance to win. Then choose a winner at random, send them a direct message with the good news, and post their prize. It’s that simple!
- Use of hashtags – This is the most important part of any brand’s social media strategy and can’t be ignored. Hashtags are extremely useful in enhancing your content’s reach and helping you target a relevant audience. You can use popular industry hashtags to reach people who are interested in your niche. This will also help you reach more people than you could have reached on your own.
SOCIAL GEEKS AGENCY CAN HELP
At Social Geeks, our team has deep experience working with beauty brands, creating content that not only ranks but also develops brand awareness and leads conversations. Social Geeks can help your brand grow awareness, website authority, audience pools, and so much more. Find out more about the SEO services and content management services we can provide by reaching out to us today.