Social Media Marketing for FMCG Products – Do you want to increase sales? Social Geeks can help you generate more revenues in your FMCG business.
Social Geeks is ranked among the most preferred Social Media Marketing Management companies in Chandigarh, India. With a wonderful team of dreamers, achievers, believers, innovators, and endowed individuals, we have been winning hearts and writing successful stories in the Advertising and Marketing domains since 2017.
Table of Contents
Social Media Marketing for FMCG Products
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Table of Contents:
- FMCG Products and what do you mean?
- FMCG Products Social Media Marketing
- How can Social Media Marketing help in FMCG Businesses?
- What are the marketing strategies to use for FMCG businesses?
- How good is your FMCG social media marketing?
Do you know about FMCG Products and what do you mean?
Fast-moving consumer goods are those products that have a shorter shelf life, sold quickly & costs much less than other products.
We use FMCG products every day. They are the small-scale consumer purchases we make at the produce stand, grocery store, supermarket, and warehouse outlet.
Fast-moving consumer goods are the fourth largest sector in the Indian economy. There are three main segments in the sector food and beverages, which accounts for 19% of the sector; healthcare, which accounts for 31% of the share; and household and personal care, which accounts for the remaining 50% share.
The global FMCG market is segmented based on product type, distribution channel, and region. Based on product type it is classified as food and beverages, personal care (skin care, cosmetics, haircare, others), healthcare care (over-the-counter drugs, vitamins & dietary supplements, oral care, feminine care, others), and home care. The distribution channel segment comprises supermarkets and hypermarkets, grocery stores, specialty stores, specialty stores, e-commerce, and others. By region, it is analyzed through North America, Europe, Asia-Pacific, and LAMEA.
What are the types of FMCG goods in the market?
FMCG products are non-durable items that have a short lifespan.
Now, these items can be divided into several categories includes:
- Beverages: Bottled water, energy drinks, and juices
- Fresh, frozen foods, and dry goods: Fruits, vegetables, frozen peas and carrots, and raisins and nuts
- Medicines: Aspirin, pain relievers, and other medication that can be purchased without a prescription
- Processed foods: Cheese products, cereals, and boxed pasta
- Prepared meals: Ready-to-eat meals
- Baked goods: Cookies, croissants, and bagels
- Cleaning products: Baking soda, oven cleaner, and window and glass cleaner
- Cosmetics and toiletries: Haircare products, concealers, toothpaste, and soap
- Office supplies: Pens, pencils, and markers
FMCG Products Social Media Marketing
Social media networks when used creatively can significantly drive the growth of e-commerce business revenue.
Have a look at our FMCG Businesses:
Agelock Skin Clinic
How can Social media marketing help in FMCG Businesses?
For marketers, social media marketing assists to improve their sales pipeline. These are some of the key departments of any FMCG company. You need to fix customer concerns within the shortest time possible. Therefore, you got to be keen to know what the customers are saying. A quick response time is like a sure bet when it comes to customer retention efforts.
Run social media competitions
Engage with your customers, get to know them on a more personal level, and increase brand awareness with a social media competition. Try to pick something your customers can easily relate to, that way, they’re more likely to engage with your campaign. You can always theme the competitions with certain seasonalities – but you can also use them as a way of understanding how your customer perceives your brand.
Buy 1, Get 1 Free
You may not want to give away free products, but you can boost your customers with a free gift of another kind. Running an offer to buy one of their specially marked products and get a free movie ticket. The reward, which has broad appeal, can be redeemed simply by retaining the purchase receipt and entering it online.
What are the Marketing Strategies to use for FMCG businesses?
We all know the basic social media platforms & remarketing strategies of social media marketing, email marketing, display ads, so on. But here are some of the best ways to market your FMCG brand:
Build your brand
The FMCG sector is marked by a large variety of similar products, which offer consumers a wide range to choose from. One of the biggest advantages of having an effective digital marketing strategy in place is that it helps brands create a unique brand identity. These assist customers to form a strong opinion of the brand, which will ultimately influence their purchase decision.
Promote your brand in every social media channel
The FMCG brand website, social media channels, content, and messaging should reflect the brand. The look and feel of logos, design assets, and media should be consistent with offline activity. When a user encounters a social media update or lands on the brand website they should recognize that they are getting authoritative content from the brand they trust.
The priority for FMCG brands is to own their brand space in social media channels. Many well-known household names ignore this first step in marketing. This implies that brands need to be prominent when a user searches for the brand name in channels such as Google, Facebook, YouTube, Instagram, Twitter, Snap Chat, and LinkedIn.
Securing a top position in Google’s organic rankings requires more than simply the appropriate domain name.
Create an innovative way to display your brand
In traditional marketing for FMCG, the product display was considered one of the most important factors which influenced purchase decisions. Consumers are visual creatures, so the more attractive your packaging, the higher the chance of it being noticed by them. In much the same way, social media marketing for FMCG companies can be approached as a virtual shelf display. It is even more effective than a physical display because it helps you reach your specific target audience, making your overall marketing strategy more cost-effective.
To Gain more customers and Increase ROI
One of the biggest advantages of marketing has over traditional marketing is that it helps you track every facet of your marketing efforts. FMCG brands spend large sums on hoardings, TV commercials, print ads, radio ads, and more. However, the results of these campaigns are very difficult to measure effectively. While speculative figures can be produced, there is no way to arrive at a definite conclusion.
In marketing, on the other hand, helps you track and measure every aspect of your campaign. With the help of analytic tools, brands can recover information about a number of impressions, clicks, conversions, and more. It also lets them find out exactly which ad prompted the consumer to make the purchase. Advanced analytics can even let you gain deep consumer insights. This can help you create campaigns and content that your target audience will actually find engaging. With the ease of tracking digital marketing offers, FMCG products can refine their strategies and make them more cost-effective.
Use the power of videos to help your brand stand out
Videos have emerged as one of the most consumed forms of content. The massive growth of platforms like YouTube is a testament to this renewed interest in video content. Because of this, any successful digital strategy for an FMCG brand should include a strong video strategy. One of the main advantages of using videos for your product is the unlimited room for creativity it offers.
Mobile usage is the best way to grow from here
Offline purchases might still form the bulk of FMCG sales but the future belongs to mobile phones. Mobile phones and high-speed, affordable internet have penetrated almost every section of the Indian audience. A significant portion of Indian consumers are shopping for FMCG products online through various apps and this number is only going to grow. Marketing trends in FMCG need to keep up with the increasing volume of customers who prefer to shop online.
Sell your FMCG Products Online
Not many FMCG products actually sell products online. To this day, even if FMCG advertisements are being displayed on social media, their marketing efforts are aimed at influencing the consumer’s in-store purchase decision. But with the launch of many websites that let you purchase FMCG products online, an increasing number of consumers are beginning to shop online. FMCG brands can choose to sell products through Amazon and Facebook or similar sites to increase sales.
How good is your FMCG product’s social media marketing?
If you get more from your FMCG social media marketing, get in touch – we’d love to help. At Social Geeks we have experience of working with some of the leading FMCG organizations amongst a long list of other sectors. We specialize in creating great digital experiences, providing support with a range of services including digital strategy, outsourced website development, and digital marketing.
Are you in need of a social media marketing strategy for FMCG Brands?
Contact Social Geeks and let us help you to build a social media marketing strategy suited for your brand.