Social Media Marketing for Shopify Store

Social Media Marketing for Shopify Store – Are you looking to grow your Shopify Store and how to get traffic on your Shopify Store? Don’t worry, Social Geeks will help you to provide Shopify Store marketing services from scratch.

As we all know, Shopify is one of the best eCommerce platforms for building your online store. It’s easy to set up and has all the important features you’ll need. But compared to building a Shopify site, getting people to visit one is not quite as paint-by-number. But that’s not necessarily a bad thing—you’re free to customize your marketing strategies to your SHOPIFY STORE, target your particular customers, and experiment with strategies that might not work for other sellers.

Social Media Marketing for Shopify Store

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Table of Contents

Huge Shopify Statistics 2021

Shopify – You probably know it’s one of the most popular eCommerce platforms but how many people use it?

It gives you the Shopify facts behind the promotion; the reality before the guesswork; and the stats behind the fluff!

How Shopify Apps to Increase Sales?

Shopify makes it super simple to get set up to sell online right out of the box. And, did you know that there are also numerous Shopify apps available to help you grow your business?

But, with many Shopify apps out there, it can be hard to find the ones that will really help you to increase sales.

We know that your revenue can’t grow without the right tools, so we’ve done a huge of research to find the best Shopify apps to increase sales.

Shopify plugins extend the functionality of your eCommerce store. The best thing is these small Shopify add-ons are incredibly easy to install on your site, and they’re great tools for giving your online store more features.

There are many apps that will help you promote your store, sell your products, reward your customers, and handle inventory and shipping so you can earn more revenue.

How to Attract more customers to Shopify Store?

Attract the right customers

Target your ideal shopper with content marketing, through SEO, and on social media.

Shopify Store Marketing from Scratch

Have a look at our e-commerce business samples:

Royal Fee

How to drive traffic to your Shopify store?

It’s all very well to have an amazing concept for an online store but let’s be honest: if you only build it, they probably won’t come. When you have a growing audience of shoppers, you can think about setting up an amazing ambassador program, optimizing up/cross-sells, and firing off customized recommendation emails, but how do you get those all-important first customers through the door? We share to guide you through a few of the most important, relatively inexpensive, basic marketing strategies you can kick off in the early day of your Shopify store:

  • Search Engine Optimization
  • Social Media
  • Content Creation
  • Google Customer Reviews
  • Run Google Ads for Shopify Store

Search Engine Optimization

Search Engine Optimisation is, fundamentally, improving your google presence of being discovered on search engines. Yes, we probably mean mostly Google, but the same basic principles will improve your discoverability on all platforms. Our flagship product, Plugin SEO, is focused on making SEO easier for Shopify merchants big and small. But there’s plenty you can do to improve your search visibility, with or without extra tools.

Keywords research

It depends on what search terms your potential customers might type into that search box to look for your products. Enlist the help of a keyword research tool to find suggestions and measure the volume of searches. It’s a strong plan to also check out how your competitors are writing about their products and see what you can get.

Optimize your content

Write engaging, interesting, informative content for your product, collection and other business pages, including you’re most important and relevant keywords. Focus on more quality, rather than more quantity. Every single page should have just one H1 header tag, ideally including your main keywords.

Build your backlinks

What’s on the page matters, but so does what’s off it. Find influencers, social channels, directories, collaborators, friends, and family to link back to your store and build its wider reputation online. Again, quality outweighs quantity.

Social Media

You know what we mean: Facebook, Instagram, Twitter…the list goes on. For your specific commerce niche, where do your customers spend time online? Establish yourself in exactly those same spaces. It makes sense when you’re starting out to not spread yourself too thin, so choose two or three channels where you can dedicate the time and effort to really engage.

Market your Shopify Store on Social Media Platforms

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Facebook Ads 

Use Shopify to choose an audience and feel confident you’re targeting ideal shoppers.

Promote your products

Share product reviews on social media, SEO, and Google Shopping to drive conversions and drive traffic to improve retention with review discounts.

Email marketing 

Create email campaigns from ready-made designs with Shopify Email.

Google Ads Campaigns

Create online marketing campaigns so the right people see your store—no experience needed.

Set a daily budget and let Google’s technology run strategic campaigns for you.

Content Creation

Creating valuable content that beneficial for your store and the products you sell. Put your wonderful products into context and let customers know how to get the most out of them. Tell the story of your products and your business to demonstrate why your store is the best place to pick up that bike accessory and/or scarf.

Understand your target audience

Where exactly are those potential customers? For gadgets, they might be chatting on Reddit. For wedding dresses, they might be collecting on Pinterest. Maybe there’s a Facebook group for exactly your niche, where you can share a little of your professional expertise as well as enticing in potential customers.

Create interesting/interactive content

When you’ve prioritized your potential social channels, create an outline strategy of what you want to post and what goals you want to achieve with each action. Make your content interactive and sharable. Ask questions your target audience about what they really think of your store and incentivize them to help out a little with your marketing efforts.

Give value to your potential shoppers

It’s great to distribute your seasonal promotions and special celebratory events, but also consider the wider value you can provide to your customers. Think of your social channels as a customer support channel and a repository for helpful content, ebooks, and everything else we’ll discuss in our next section!

Google Customer Reviews on Shopify Store

Google Customer Reviews is a free service that allows Google to receive valuable feedback from customers who have purchased from your website. If you participate in the Google Customer Reviews program, you can turn on product reviews in the Google Customer Feedback Deactivation Survey module to view reports and reviews of products. You can check the following:

Product quality

In product reviews, you will see stars in your Shopping ads and may also appear in your Google product lists. These Google Notes help buyers make purchasing decisions that lead them to more appropriate customer product pages.

Build customer confidence

Google Customer Reviews Collect real customer reviews and earn your trust with the Google Customer Badge.

Improve your conversion rate

If you run a Shopping or Search campaign with a Google Ad, you’ll see a note appearing next to the announcement, which leads to an increase in the conversion rates and sales.

Free Shipping Bar

Consumers today want free delivery when they are shopping at e-retail stores. Recent data shows that about 88% of consumers are more likely to shop online if free delivery is promised. With this application, you can not only offer free delivery but also share a personalized message when a customer adds an item to the cart.

Run Google Ads for Shopify Store

Google AdWords can overwhelm Shopify sellers for the first time. There are numerous best procedures to follow when creating and managing your AdWords campaigns. New advertisers and agencies often miss out on these opportunities, and most are unsuccessful and spend a lot of money. Managing e-commerce store activity is difficult because there are potentially thousands of unique products. The number of bids and keyword changes is vast and confusing to manage manually.

You can:

Increase your sales with Google Ads PPC

Follow best practices for Google advertising to increase your sales, conversions.

Avoid mistakes and save time.

You can automatically resolve conversion tracking redirects, common errors in purchase flows.

Dedicated customer support

We are a Google Certified Company that is available to help you with advice and strategic information.

Get Shopify Store Marketing Plan

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