Social Media Marketing for NGOs – Want to learn how to leverage social media marketing for your nonprofit Organization? Our social media marketing solutions can help your NGOs achieve a high ROI through marketing solutions.
What is Non-profit NGO Social Media Marketing Services?
Non-profit NGO social media marketing services in INDIA turns into the need of the hour for nonprofit organizations that are always overshooting their budgets, exhausting their resources and trying to find new sponsors for a noble cause. For non-profit organizations that thrive on donations, volunteers and selfless supporters, social media marketing is the most cheapest and cost effective marketing strategy.
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Social Media for NGOs
Social media for NGOs offers a great chance to show their work to the outside world and to get into connect with their supporters, their beneficiaries and other people interested in their work. These profiles do not have the same function as a website though, as they are – as the name already suggests – much more social. It is important to use this social and interactive side to engage with the audience and make them a part of the work. Only in this way, social media profiles have an extra benefit for NGOs.
On social media, you can share pictures, short texts and short videos that give an insight into your work instantly. You have the chance to get in contact with people who want to know more and will get direct feedback for your work. You can also network with others working in your area or with potential donors through your social media profiles. With new tools that are becoming more common now, it is even possible to directly fundraise through social media. So, if your NGO has the need to present the work you do to the outside, using social media channels makes a lot of sense to tap into the potential that lies here.
Why do NGOs need Social Media?
Few Reasons why NGOs should be on Facebook
Social media has become an integral part of our daily lives. Almost everybody who has access to the internet also has an account in one of the many social media networks that exist. In this section, we will take a detailed look on Facebook and the many reasons, why NGOs should have a profile with this social network. Social Media for NGOs always starts with a Facebook account.
Facebook has over two billion users. Signing up for an account for your NGO gives you potential exposure too many people who otherwise would never get to know about your project. We have already talked about the importance of your website, but through a Facebook profile, it is much easier to get exposure for your work. To find your homepage, people already need to know about your organization or at least search for it with very specific terms. Facebook gives you more chances to share your work throughout your network and then through the network of your followers.
Direct Connection to your target audience
Sometimes it is very difficult to get a direct connection to the people you want to work with or the ones you want to inform about your project. Facebook is a great way to get direct feedback for your work. If you post a picture, people will comment on it. If you post a link to your website, they will learn more about your project and share their thoughts in the comments. It is an easy and great way to find out if your project is creating a buzz or if no one is really interested in your work. You can ask questions and create a direct connection to your audience – something that is very important to deliver good work.
Facebook for Nonprofits – direct fundraising
You can also use Facebook for direct fundraising from your followers. Recently, Facebook has introduced a new feature to directly fundraise through their page. But there are also other ways to increase fundraising with the help of Facebook. You can post links to your fundraising or crowdfunding campaign or just ask for direct donations in one of your updates.
Great tools – Messaging, Polls, and Feedback
Facebook offers several tools that you can use to present your work or to ask for funding. People can send you direct messages; you can prepare polls and have the opportunity to receive direct feedback for your work.
If you use these tools, you can create a more direct connection to your audience and include them more closely in your work. People who have already been messaging with your organization are more likely to donate to your cause.
If you are not sure how to roll out a new program, you can use polls to collect opinions and develop a strategy with the direct feedback of the people who might already have experience in this field.
Share your work
Facebook is a very easy way to share your work with your beneficiaries or people who want to support you. Sometimes you only have a small update that would otherwise not make it to your homepage – Facebook is the perfect medium for this. You can share pictures and short videos of your work and your progress and keep your supporters updated.
If you end up writing an article on your homepage about the progress of your projects, you can link to this article and make sure that many people read it. Sharing work in progress makes your followers feel closer to the project and in the long run, makes them more likely to support it.
Share your events
Facebook has a great feature to plan and share events with your audience. If you have a fundraiser, an informational event or the inauguration of your project – you can plan and share this on Facebook and make sure that everybody who needs to know about it gets the information. You can even directly invite people via Facebook.
Connect with similar organizations
On Facebook, you can easily find other organizations that work in your field. If geographically or thematically – you can find people who fight the same problems and might want to partner up with you. Share your experiences and resources to make the best use of them.
Networking is very important in the world of fundraising. On Facebook, you can not only connect with other NGOs that could be potential partners but also with donors, professionals from your field and potential supporters. When you follow donors on social media, you will get to know much better what they actually want to fund and where their work leads them. Sometimes it can be a great way to get into contact when you comment and share posts and connect this way. Tagging partners and supporters make sure that you extend your network and let people know about your work and your connections.
Posting pictures and videos
Facebook gives you the possibility to easily post visual media – pictures and videos. These cannot always be posted to a similar extent on the homepage. If people have a real idea of your project, they are much more likely to support your project. This is one of the great plus points of social media for NGOs. Pictures and video are the perfect way to invite people to take a closer look and understand your project. They are an important tool in storytelling and create an emotional connection.
Share links about your project
On Facebook, you can also share links in an easy and appealing way. If it is articles from your own homepage or articles that have been written about your organization or your projects, you can share them with your audience and let everybody know what great work you are doing.
Can you think of any more reasons why NGOs should have a facebook page? I am sure there are more. But before you open your own Facebook page now – think about the time you want to invest in social media. There are many ways in which a Facebook page can benefit your NGO, but if you do not have the time to run it, it can also do more harm than good.
Reasons for NGOs to be on Twitter
Twitter is one of the biggest and most influential social media networks out there. Many NGOs have a profile there, but before you open a twitter account for your NGO, you should carefully consider if you have enough time to manage the account.
You also need to consider the people you want to reach with your social media activities. Twitter has 335 million users worldwide, but the network focusses more on the news and newsworthy information. While pictures are always helpful, the network does not rely that much on pictures. If you have a project that has close ties to an ongoing discussion like climate change or women’s issues, and you want to be part of the discussion, Twitter can help you.
Connecting with similar organizations
Twitter is a great place to connect with similar organizations. You can find NGOs that work in the same field or the same geographical area and network with them. Maybe you can even find potential partners for cooperation. You can share each other’s posts and tweets and support each other’s work as a way to create trust and a good base for a partnership. Exchanging information and experiences always is a great way to learn.
Connecting with potential donors and supporters
The same goes for potential or actual donors and supporters. On Twitter, you can connect with them, tag them in your posts and get the information they need out there. When you follow a donor for a while, retweet and comment on their posts and show them that you are interested in their work, you might have the first foot in the door when you approach them for support. If you are active on twitter and stay up to date with current developments, you show potential supporters that you are an expert in your field and want to learn more as you go.
Joining in on discussions
Twitter uses hashtags to categorize tweets. Sometimes, a hashtag about current events is trending and many people will use it in their tweets. This makes it very easy for people who join the discussion to find relevant tweets. You can use this for your NGO. Make sure you monitor trending hashtags and join in on discussions if they are relevant for your organization. This way, you can show that you are up to date and want to be part of the change. This shows potential donors and supporters that you really care. Only do this though if you really have something to contribute to the discussion.
Sharing of current information and news
On Twitter, you can share your own website articles. It is also a great way to share articles and links that have information about your field of work. This way you educate yourself and show supporters that you are willing and able to learn. It also makes sure that you stay up to date on developments in your field and are able to incorporate this new information into your project work.
Reasons for NGOs to be on Instagram
Before you open an Instagram account for your organization, you should consider if you have enough time and resources to manage the account and if it can help you to achieve your goal and reach your target audience. It takes time and resources to run a successful Instagram account, so you should only join this network if you can invest the necessary resources. Instagram for NGOs can help you to further your goals, but an inactive account with outdated information can do more harm to your cause than good.
Instagram is a highly visual social network that is based on pictures and videos. It only makes sense to consider opening an account on this network if you can feed it with pictures that will attract attention. Think and discuss with your team about this before and find out if this is something that would work for your organization.
Visuals attract attention
Instagram is a network that is based on pictures. Beautiful pictures of your work and your beneficiaries are the perfect way to create more interest in your work. Always keep in mind that a good picture can tell more than 1000 words. You can make sure that your supporters feel a more personal connection to your project through your visuals. This will make them more likely to support you in the long term.
Connecting with similar organizations
Like all the other social networks, Instagram is the perfect place to look for like-minded organizations and to connect with them. You can network with NGOs that work in your field or your geographical area and maybe even find potential partners for the future. Showing that you are well connected in your field makes you look like a more reliable partner for potential supporters as well.
Connecting with potential supporters
Social media in general, but also Instagram, in particular, is a great medium to connect with potential supporters. Through pictures, people will get to know your project on a much more personal level and will be more likely to support you. They can follow a project closely and create a meaningful connection with your organization.
Get the message about your mission out there
If you use hashtags in a smart way, you can extend your network beyond the people who already know you and your work and gain new friends and supporters. Although it is very difficult to share links to content via Instagram, you can include one link to your website in your profile and lead people there if they want to get more information. If you can manage to get into the trending images with your contributions, you will gain many new followers that support your mission from outside your current circle.
Show the human side of your work
By sharing pictures, you can show the human side of your work and make it easier for people to create an emotional connection with your project. Information and data are important, but through pictures, people will feel much closer to the project. If you use this strategically, you can create a following that is very passionate about your cause and can relate.
Social Media for NGOs – Youtube
YouTube is one of the fastest growing networks worldwide. Almost everybody uses YouTube to watch funny videos, listen to music or to learn new things. But does it also make sense for NGOs to have a YouTube channel? There are a couple of pros and cons for this that you should discuss in your team before you think about opening a YouTube channel for your NGO.
YouTube videos are an amazing way to give great insights into your project. With today’s technology advances, every smartphone can produce videos with decent quality and they are much more engaging than pictures and text only. Videos can give voice to the beneficiaries and make your project much more real for the viewers. In the end, that is one of the main goals when using social media for NGOs.
You can also use YouTube to disseminate your project work. Maybe you are teaching a specific method or approach, and videos could be a great tool to share this with other NGOs and organizations.
YouTube is also a platform where not many NGOs are represented yet. If you have a great channel, this could be somewhere where you can shine and be bright. You could also use YouTube to connect with beneficiaries and volunteers – people love seeing themselves in videos.
At the other hand, there is a reason why there are not many NGOs represented on YouTube. Uploading videos on the platform takes much more than just pointing a phone at the action. You need to make the videos look professional, edit it, make sure it tells exactly the story you want to tell and then market it. All of this is a lot of work!
Before you start a channel, make sure you are able and willing to make that commitment. Is your expected return on investment for this channel worth the effort? Do you maybe have volunteers to whom you could outsource this process? If you want to use YouTube for your NGO, you have to be very sure that you can reach your audience with it and that you can invest the necessary time and resources to run a professional channel.