Social Media for Photographers – Aren’t getting sales, no traffic or no conversions in your business? or are you searching for the best social media platforms to promote your photography business? Don’t Worry…. Social Geeks can help!
Do you have a website? ” Social Geeks asks”
If you don’t have website, then we will guide you to create your own website that is must for your business to generate more & more traffic, attract new clients, easily you can get the leads than converted into conversions.
Table of Contents
Digital Photography Market Size
Digital photography refers to a form of taking pictures that uses devices containing arrays of light responsive sensors to detain pictures focused by a lens. Professional photographer apart, has been adopted by many unpaid snapshot photographers in the recent times as it helps them with the expediency of sending images by email or uploading them on the World Wide Web.
Photography Categories
- Baby/Newborn Portrait Photography
- Event Photography
- Concert Photography
- Fashion Photography
- Food/Restaurant Photography
- Landscape Photography
- Lifestyle Photography
- Maternity Photography
- Travel Photography
- Wedding Photography
- Wildlife Photography
Duties of Photographers
Photographers will do the following things:
- Market and advertise services to attract clients
- Analyze and plan the composition of photographs
- Use various photographic techniques and lighting equipment
- Capture subjects in commercial-quality photographs
- Enhance the subject’s appearance with natural or artificial light
- Use photo-enhancing software
- Maintain a digital portfolio to demonstrate their work
- Archive and manage imagery
Drive your business forward with seamless end-to end photography and videography
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Social media is a powerful tool for all photographers. If you’re looking to get your work seen, then nowadays you have almost no choice but to use social media to your advantage. If you’ve read our posts that lean more towards the business side of photography before, then you’ll know that we are expert social media marketer.
Facebook isn’t your only choice if you’re trying to market your photos. In fact, there are a number of social media channels that you would need a good excuse not to be on!
Social Media Strategy for your Photography Business
Posting high-quality content consistently is the best way to grow any social media following. But we’ve all been there: that slight panic when we realize that we have no idea what to post.
Creating a social media calendar can help ease that panic because you will have planned out what you will share and when. The ideal social media calendar will have all of your social media activity planned out: what pictures, links, blog posts and videos you will share, where everything will be shared and when.
First, determine what your posting frequency will be. This will be different based on each channel and audit of your efforts you completed for each. Next, determine what content mix you will be using. It can be helpful to decide to categorize your posts. Maybe you will use Inspire, Educate, Connect and Sell as categories. You could also use Blog Post, Video, Announcement, etc.
Here’s a quick guride you can measure during each phase:
- Awareness
- Brand awareness
- Audience growth
- Post reach
- Interest
- Engagement rate (likes, comments, shares)
Finally, decide what your ideal content mix will be. Remember that most of your content should be customer-focused, so don’t only post when you have a sale. A recommended mix is 80 percent helpful or interesting content and 20 percent of content that’s selling your business. Hootsuite also recommends the rule of thirds, which is:
- 1/3 of your content promotes your business or generates leads
- 1/3 of your content comes from other sources that align with your business
- 1/3 of your content engages with followers directly, either through answering questions, responding to comments, or re-posting user-generated content
There are plenty of tools out there to create a social media calendar, but a simple spreadsheet will suffice. You can even create different tabs for different months. All you need is:
- Social Media Channels
- Time and date you will post
- Post copy
- Link
- Image
- Your content category
Once you’ve filled out your content calendar, you don’t have to be a slave to posting every single post manually. There are a lot of great scheduling tools that you can queue your posts into. Buffer and Hootsuite has a free plan that allows you to connect three social media channels and schedule up to 30 posts! It also has a calendar integrated into its platform so that you’re able to see which posts are scheduled for which channel and when.
Also, Take Advantage the of SEO
SEO, or ranking highly in search engines, is a long term strategy that takes some studying to understand how to do (beyond what we will be able to cover completely here). My belief is that you should always focus on local networking first, as that has the ability to get you very quick gains, whereas an SEO campaign can take years to truly get you where you want to be.
But that being said, SEO should not be ignored, because most people will use Google to find the right photographer for them. Always remember, the goal of Google is to serve up the most relevant websites for the query topic. If you want to rank for a specific term, make sure to create the best possible page that will answer that query. Without this, an SEO strategy will not work.