Social Media Marketing for Personal Trainers

Social Media Marketing for Personal Trainers – Want to get more clients from social media? Contact Social Geeks at 9878873077.

Social media is the number one marketing strategy for personal trainers right now. When done right it’s easy and effective at getting new leads.

The report segments the personal trainer market on the basis of activity, end-user industry, and geography. By activity, the market is classified into exercise instruction, exercise demonstration, diet instruction, and fitness consultation. On the basis of the end-user industry, the market is divided into health & fitness centers, hospitals, and in-house. By geography, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

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Table of Contents

Personal Trainers Market Key Segments:

By Activity

  • Exercise Instruction
  • Exercise Demonstration
  • Diet Instruction
  • Fitness Consultation

By End-User Industry

  • Health & Fitness Centers
  • Hospitals
  • In-House

By Region

North America

  • Canada
  • Mexico


  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe


  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia-Pacific


  • Brazil
  • Saudi Arabia
  • South Africa
  • Rest of LAMEA

Personal Trainer Marketing On Social Media

Firstly, Create a Social Media Marketing Strategy

The most important thing you’ll do to start leveraging social media marketing for all of these benefits is to create a plan. If you just start creating accounts and posting content without a plan, success will be hit or miss.

Check out some of the personal trainer sites you like the most or that have huge numbers of followers. Track the content posted for a couple of weeks and look for patterns. Successful influencers have accounts that seem natural and spontaneous, but when you dig into them you’ll see that they are actually well-planned and not random at all.

Start with Some Brainstorming and Research

Good social media marketing isn’t random. You need goals, a mission, and a brand. As you look at those other sites that pull in so many followers, see if you can pick out the following factors:

  • Niche. There are so many trainers online that if you don’t have a niche, a special corner of the market, you will simply blend in. A niche may be nutrition for runners, training for fat loss, or postpartum training, just to mention a few possibilities.
  • Targeted demographic. Who are you targeting online? It could be seniors, millennials, moms, anyone who wants to lose weight, or amateur athletes.
  • Brand and message. Your niche and target audience will help shape a brand and message. Think about the kind of trainer you are or want to be: tough-love trainer, organic nutritionist, relatable mom, hip young trainer, or mindfulness trainer.

Personal Trainers Social Media Marketing Content Calendar

Making a content calendar takes a little time, but in the end, it will save you time and ensure that you have a good mix of post types, content, and calls to action. Make a Plan at least one month in advance. Here’s an example of what a content calendar for one week might look like for the social media sites of a trainer targeting busy men who want to shape up their dad bods:

Monday – Inspiration. Share client Walter’s before and after pictures from our six-week training session.

Tuesday – Technique. Share a video showing good form for pushups and why they’re important for pecs and overall upper body development.

Wednesday – Engagement. Ask followers to share their biggest hurdles in getting fitter and meeting their goals.

Thursday – Nutrition. Talk about how I plan meals for the week with tips for avoiding the temptation to eat junk.

Friday – Network. Share a link to a trainer that my followers will like.

Saturday – Promotion. Request followers sign up for my new online accountability group and daily pushup challenge.

Sunday – Funday. Share the meme about sore quads the day after leg day.

Social Media Platforms for Personal Trainers Marketing

Most fitness-related posts on social media fall into one of seven categories – inspire, interact, entertain, educate, promote, persuade, and network.


Facebook is the best platform to utilize your personal trainer marketing strategy. This is due to the fact that it has over 2 billion users who log in every month! After you create your Facebook Business Page, you can begin to employ your content strategy. However, Facebook is a place for users to chat with friends and unwind, so make sure your voice compliments this culture. While your organic reach will be low starting off, there are many ways to garner some paid traffic to your page.


Instagram is another great social media to utilize for your personal training business. It has over 1 billion monthly users and 90% of users are under the age of 35. While not all of your personal training clients will be this young, there will be many who are. It is also a great place to find people interested in fitness, or your specific niche.


YouTube has emerged as one of the best social media sites. It has over a billion users. In addition, almost 5 billion, yes billion, YouTube videos are watched every single day. YouTube can be a great place it uploads workout demo videos, personal training tips, and anything else that you can film centered around your fitness business.

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Social Geeks ready to help you grow your personal training business! Contact us today at 9878873077 or drop an email us at info@socialgeeks.in

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