Social Media Marketing for Makeup Artist – Increase Brand Awareness Leads and Sales? Contact Social Geeks provide leading Social Media Marketing Services that drive traffic and boost conversions.
Social media is one of the major tools for networking and constructing your business as a Makeup Artist. Instagram especially is a perfect visual tool for a Makeup Artist to have not only their portfolio with the best work, but also your own business page can provide the opportunity for clients.
Social Media Marketing for Makeup Artist
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Let’s List Two Basic Authority You Can Conclude by Creating A Business Recognition on The Internet for Your Makeup Work (Both Through Social Media and A Professional Website):
- Strengthened network of clients
- Innovative and compatible community of artists
Makeup Artist is the one who enhances one’s beauty with his/her supernatural makeup. As a makeup artist whether you manage in a freelance capacity or formation within a salon or a makeup studio, it’s extremely important to be visible on Social media.
In this piece of article, you will learn few tips and tricks of doing social media marketing for Makeup Artists.
Cover image – Take full power of your coverimage. Involve photos of your work or you can even make a collage of all your makeup works. You could change your cover image whenever you have some offers for bridal make up or any batches open for your courses and market them.
Use loads of photos of your work – The most collective posts on social media is images. You are in the business of fashion and beauty and they are extremely visual. Ensure to make the most out of it.
Videos – Videos drive engagement than images. If you have video tutorials of makeup, making of makeup or any other videos related to your work include them in your update.
Reviews – Include your client’s testimonials and reviews in your updates. People would love to see how your product has helped or benefitted others. By doing this, you are also helping your potential clients to make their decision in buying your product/services.
Blog – Blog anything about your work, your interviews, your busy days, make -up tips, hair do’s etc. Link your blog posts on all your social media networks.
Do Not Exaggerate – Don’t be in hurry on each and every post asking people to contact you or buy your services, because none of us likes to be advertised. People are smart enough to find your contact details and get in touch with you if they really like your work.
Page likes – Do not focus on buying likes/ fake likes or followers. Instead focus on your target audience and build your community. Eventually, engagement is likely to happen with authentic target audience who is interested in your products or services.
Here are 5 Ways to Enlarge Your Social Media Presence as a Makeup Artist!
Keep Your Content Strictly About Makeup
It has always been said, don’t mix business with pleasure! I’m sure that your friend’s birthday party was a great time last night- but keep that for your personal page! When you want your account to represent you and your work-you want it to be the best. No less than that.
If your intended purpose is to gain clients and have a place to reference your work, your page should be just that. If people want to see makeup posts, give them makeup posts! I’m sure that’s why they’re following you.
Although you should keep your page strictly about makeup, there is no harm in having some fun! That can include posting a quote about beauty once in awhile that speaks to you. Or, including a question at the end of a post asking your followers about their favourite lipstick. Having an engaged online community boosts views and comments. It is always a good idea to encourage involvement and a little humour! Personality is important.
Post Before & After Pictures
Social media is extremely visual. When you work on a client, showing a before and after can do so much more than just showing the after picture. Showing a before and after picture tells a story and showcases your craft. Makeup is a physical transformation as well as an art and you want to make sure people can see what you can do.
Make sure to find a good light and keep both photos at the same angle. Having a neat and formal presentation of both photos is important for quality purposes. It will help if you also have a solid background. It will look clean and professional. By avoiding background distractions, you are making sure that the main focus of the photo is centred around your work! Side by side is best for comparison purposes.
Tag Makeup Brands in Your Photos and Use Hashtags
When you post a picture, tagging the makeup brands that you use is a great way to build your social media presence. Many makeup brands look for quality content and repost pictures of customers using their products. Tagging makeup brands increases the likelihood that the makeup company will repost your picture and share it on their platform (which usually consists of millions of people!). Having even one company repost your picture can result in a huge spark of followers and of course potential clients. The more people that can see how talented you are, the better.
Use Tools for Posting on Multiple Platforms
If you want to be consistent on social media, it is a great idea to have a plan on posting your content. There are tools that allow you to post on different social media accounts at the same time. Being on different social media platforms allows you to have more than one audience and extends the likelihood that more people will see your work.
If you want to be on Facebook, Twitter and Instagram at the same time and have consistent posts, it is important to make sure that you are organized.