Social Media Marketing for Food Industry – Do you want to increase customers or sales in your business? Contact Social Geeks and Get Social Media Marketing Services for your Food Business.
Are you a restaurant, bakery, winery, bar or brewery business owner? Would you like to see more content going out daily advertising your business? Would you like to bring more customers to your business through Instagram? If you’re unsure where to start or feel you don’t have time to complete the social media marketing aspects of your business, you’ve come to the right place.
We can help you in coming up with engaging content that encourages your customers to take action on your posts.
Social Media Marketing for Food Industry
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How is Social Media marketing important for Food & Beverages sector?
Today, almost every industry is especially impacted on social media and so is the food sector. While numerous restaurants fail to build, monitor, and maintain functional websites, a large percentage are able to run highly-successful social media profiles. Actually, a recent survey suggests that more than 8 out of 10 restaurant operators either already use social media or plan on using it soon as a key marketing tool.
Many of the restaurants, by using social media are focusing on creating viral campaigns and visually attractive posts. The significiant advantage for these restaurant operators, by using social media, is that they can build a positive reputation among people within no time, with a large possibility, something that used to take months or years.
Choose the right platform, generally, for a small restaurant business, the rule of thumb is Instagram over FB and other social media. Yet you need an FB page to run your ads on Instagram. So, go ahead create both.
Platforms Available for the Food Industry Business
Now you have decided upon the platform, let’s analyse what to post, how to grow your audience, boost sales and establish a solid fan following for your food business.
User-generated content is a great way to develop a personal and faithful bond with users. Host a photo contest by asking customers to share their favourite meal at your shop, and share them on your various social networks. Consider awarding some random lucky contestants with a free meal or other exciting offers!
Posting and promoting user-generated content shows customers that you appreciate them, turning occasional visitors into hardcore fans. Also, don’t be afraid to get feedback from your audience.
The very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your social media outlets is an inherent way of attracting hungry eyes.
Enhancing discoverability through hashtags
The power of using the right hashtags in Instagram is profoundly underestimated. It can drive huge post engagements and the chances of new people discovering your business are substantially increased.
Most popular Instagram foodie hashtags are:
#foodie #food #foodporn #instafood #foodgasm #foodphotography #foodblogger #foodstagram #yummy #foodlover #delicious #instagood #foods #healthyfood #healthy #yum #foodpics #foodblog #tasty #foodpic #eat #lunch #breakfast #dinner #vegan #dessert #travel #foodiegram #healthylifestyle
Try to combine them with your city, food type and your brand name to get the best out of hashtags.
Offers & Giveaways
Providing coupons and discounts for your restaurant is always a surefire way to bring customers to your doorstep. Make use of celebratory occasions, holidays, weekends to run social media campaigns framed around them, when combined with promotional offers like Buy one get one, Flat 20% etc., they favour to draw new customers & boost your sales.
Partner Up With Delivery Services
In today’s online-driven environment, convenience is the new necessity. Many online delivery services streamline the ordering process, and millennials love taking advantage of such delivery services.
Partner with food order & delivery services like:
- Uber eats
Social Media Strategy
Everyone keeps telling you “You need to post more to social media”, which is great, except are you posting with a goal in mind? Coming up with a clear social media strategy helps you to understand why your company wants to market on social media, what platforms you want to use and what you hope to achieve through using social media.
Before we get into creating the content for your business, we work with you to come up with a thorough strategy, so we both know what we want to accomplish on your social media platforms and how we’re going to accomplish that goal.
Various ways in which food & beverages sector can be promoted on Social Media:
- Engage with menu items
- Employee Appreciation
- Photo Contests
- Photos of Restaurant
- Exclusive offers and group deals
Some of the Our best Food Industry Giants Using Top-Tier Social Media Marketing Strategies:
Waffles and Bottles
Benefits of promoting Food Industry on Social Media:
- Increasing conversion rates
- Better Engagement opportunities
- Demographics Retargeting
- Gathering new customers
- Being popular all around
- Identifying target audience
- Fix the goals and objectives
- Develop a customized strategy
- Prepare content, graphics, and videos
- Execute the plan in coordination with client’s brand manager
- Key performance reporting
CONNECT WITH US
We understand the importance of connecting existing and potential customers through social media marketing. Connect with us to get a customized proposal for your brand.