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Social Media Marketing for Startups
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For most of entrepreneurs and business leaders, social media marketing is an important tool. You want to be forward thinking and have a forward-looking approach towards it. Be that as it may, having worked with new businesses, I noticed that many of them don’t take enough advantage of this amazing marketing channel. This is the reason; I have developed an easy social media strategy for startups that everyone can implement.
What Social Media is?
There is an unbelievable burden on start-ups to make the most of marketing dollars without cooperating quality. It’s a fine line, and one that not every entrepreneur understands. On one side, you’re being told you won’t prosper unless consumers know your products and services exist. On the other, you understand that you don’t have a strong budget and spending too much on a launch campaign can fate you from the start. In any case, somewhere in the central there is a sweet spot that should permit you to reach a huge audience with a conservative budget only.
Throughout the years, that sweet spot has transformed–but the notion has remained the same. Word-of-mouth marketing has always been a start-ups’ best chance of success when working with a restricted budget. Thankfully, the internet has knowingly accelerated the pace at which word-of-mouth marketing takes place. In Particular, social media has made it thinkable for small start-ups businesses to extent millions of consumers with the click of a button.
What are the best social media channels for startups?
In our daily lives, everyone will be using all the social media platforms. As a purpose of business, you will get to know each and every things how it works.
While there are lots of niche and special interest social media channels out there, in this guide to social media for startups we’re simply going to focus on the big FIVE:
Why is social media marketing important for startups?
The numbers above underline the importance of social media marketing for startups. It doesn’t matter if your startup is in fintech, blockchain, consumer electronics, or any other sector; the chances are a fair chunk of your target market is going to be active on social media.
But beyond simply “targeting your audience”, here are some specific benefits of social media marketing:
Increase Brand Awareness – Social media is a great method for initially getting eyes on your startup. Don’t just take our word for it! 91% of marketers agreed that by spending a few hours investing in social media activity each week their brand visibility increased significantly.
Engaging with customers/your audience – Social media has blurred the lines between marketing, PR, and customer service. This is largely due to the ease in which you can establish a relationship and communicate directly with your audience. Consumers are starting to expect this level of communication, too. For 45% of consumers, social media is one of the first channels they go to with questions or issues.
Increased website traffic – Social media gives you another place to share your content. This gives your followers a reason to click-through to your website. Keep in mind, the higher quality your content is, the more inbound traffic you’ll receive.
Benefits you’re SEO – Social media is a great place to share your owned media content with your audience. There are some whispers (though Google has never confirmed this) that social media shares of website pages are shown to have a positive impact on your website’s SEO. In turn, it may result in you climbing up Google’s rankings.
Cost-effective – This point is largely down to you. Of course, social media channels offer paid advertising and the budget is down to the account owner. However, when used organically, social media marketing is possibly the most cost-effective method you can use.
Healthier customer satisfaction – Another note on social media’s impact as a customer service tool. Customers like when they post a comment and receive a modified or personal reply, rather than a computerized one. Take the time to personalize your communications and your audience will see you in a more positive light.
Great for building brand reputation – A bit of a general one here, but still worth mentioning. The goal of PR is to build the reputation of your brand. Social media can with this. If you satisfy your customers on social media, others may see this and start seeing your company as one to trust. Furthermore, they may start saying positive things about you on their own social media channels. It’s basically free marketing!
Here are some goals that your startup may go after:
- Increasing brand awareness – as we briefly touched upon, social media is great for building brand exposure. This is especially useful if you’re a new startup kicking things off on social media. If you were looking at making this a SMART goal, it might be something like ‘increase facebook followers by 50% in one month’.
- Generate new leads – if you’re looking for new leads, social media can shorten your sales funnels and get you new email subscribers, event RSVPs, and customer details.
- Drive website traffic – Your startup can share blog posts or product pages on social media and lead more visitors to your website.
- Increase sales – This is an especially useful goal if your startup is a b2c ecommerce company.
Set up your Social Media Profiles
OK, so now we’re gonna get things cooking and set up your social media profiles.
It’s more than likely that you already have some form of social media presence. However, setting up one for a business may differ. That’s why we’ve broken down how to set up an account and the best practices for the five main social media channels.
For Facebook, you’ll need to create a Facebook business page. This can only be done if you have a personal page. If you don’t already have one, then take a few seconds to step one up.
Facebook: Things to consider
- Website URL (provided)
- The company’s physical address
- The company’s phone number
- Profile picture (170 x 170 pixels)
- Cover photo (or animation). (820 x 462 pixels)
- Company description (optimized for SEO)
To create a Twitter account, you’ll need to think of a twitter handle. However, don’t sweat too much over this as it can be changed later.
Twitter: Things to consider
- Profile picture (400 x 400 pixels)
- Bio (160 characters or less)
- Header image (1500 x 500 pixels)
- A pinned tweet (ideally a video about the company, that can be used on YouTube as well)
This sees you move away from your desktop. To set up an Instagram account, download the Instagram app on your mobile device. You should select a business account for better analysis and recognition.
Instagram: Things to consider
- Profile picture (110 x 110 pixels)
- Informative bio (150 characters or less)
Similar to Facebook, first you should create a personal account so you can easily create a company page.
LinkedIn: Things to consider
- Description: relevant keywords and phrases that describe the company’s mission and purpose (LinkedIn members can search by keywords, so include words and phrases that describe the business, expertise, and industry focus)
- Profile picture and cover image (same size as Twitter)
- Company info (industry and company size)
YouTube is owned by Google. Therefore, you’ll need to set up a Google account first.
YouTube: Things to consider
- Channel Trailer (More info here)
- Description (Optimized for SEO)
YouTube optimization focuses on these ranking factors:
- Watch time – How long a user watches your video (aka how long they stay on the page as the video plays).
- Video length – Quality content often means longer content. Videos that surpass 10 minutes in length tend to rank higher because they provide topical relevancy and satisfy user intent.
- The number of subscribers – YouTube channels with more subscribers sends stronger authority signals to search engines.
- User interaction – Sharing, commenting, liking, subscribing, and linking.